Vice President Alessandro Santamaria embraces Mykonos in its vision for the future of La Martina which is reflected on its”Summer Tour” line.
The Vice President of the renowned brand talks about the bond between the Royal Myconian Resort and La Martina Boutique that was landed on the cosmopolitan Island of the Winds. He describes a stylish trip to Mykonos with the “Summer Tour” line, where he could wear one of the famous brand’s Sweatshirts waiting for the magnificent sunset to make its appearance. As a grand Maestro, he synthesizes the perfect “easy mood” picture that represents La Martina style and the Royal Myconian Resort philosophy.
La Martina has chosen to launch a La Martina Boutique within the Royal Myconian Resort at Elia. What does this collaboration represent for La Martina and for you personally?
This collaboration is part of an expansion process foreseen in the strategic plan that we developed after I joined the brand last fall. With the opening in Mykonos we aim to expand our retail presence in the most beautiful and exclusive European tourist resorts, including Capri, Saint Tropez and Puerto Banus. Personally, I am very excited about this collaboration as it combines the exclusive history, strong positioning and heritage of La Martina with the style, elegance and exclusivity of the Myconian Collection Hotels & Resorts. A combination of elements in which I strongly believe. Being able to develop this partnership represents an element of great satisfaction for me and for the brand.
The style at Mykonos makes Mykonos itself an unmistakable and identifiable brand.
What fascinates you about Elia’s Royal Myconian Resort?
In addition to the remarkable undisputed beauty and the privileged view of Mykonos, what really struck me is the rare uniqueness of the family path that underlies the success of the resort: sacrifices, hard work and infinite passion, values that deeply belong and inspire our brand too.
What was the source of your inspiration when you started creating the special Mykonos La Martina line?
The La Martina line is called “Summer Tour”, as we imagined a trip to various cities of Greece and we focused in particular on the island of Mykonos. It represents the perfect synthesis of intense colors, pure nature and the perfect “easy mood” in line with our capsule collection. Furthermore, Mykonos has managed to preserve the natural and wild charm of the island, evolving into one of the most sought-after luxury destinations in recent years, just like La Martina. The company always respects tradition with a careful look to the future.
With the opening in Mykonos we aim to expand our retail presence in the most beautiful and exclusive European tourist resorts, including Capri, Saint Tropez and Puerto Banus.
Apart from Italy, does the island of Mykonos stand out for its style?
Mykonos is a window to the world. The island with its colors and its beauties attracts people from all over the globe. A set of styles, costumes, lifestyles that make the island unique and exciting. The style at Mykonos makes Mykonos itself an unmistakable and identifiable brand. La Martina wanted to interpret one part of these emotions with the capsule that we present this summer.
What style will the La Martina brand bring this summer?
Our capsule focuses on two main products: the T-shirt and the Sweatshirt. Creativity comes from the idea of being able to be present in many moments of a typical day in Mykonos: from lunch on the golden beach, to an evening aperitif with friends, a moment in which, inevitably, the famous Greek wind forces anyone to cover themselves slightly to enjoy the spectacular sunsets of the magical island.