Breitling Welcomes Its First Flagship Store in Athens

The Swiss luxury watch brand, celebrated the opening of their new boutique in the heart of Athens.

Friends of the brand, celebrities, influencers and fashion enthusiasts responded to Breitling’s invitation and were introduced to the #squadonamission philosophy of the brand on the busy pedestrian street of Voukourestiou, on Wednesday, October 20, 2021.

The host of the evening was the CEO of Breitling, Georges Kern, who, together with Sakis Rouvas, cut the ribbon of the opening.

Wanting to give a new dimension to affordable luxury, Breitling follows an urban-chic aesthetic. Surfboards, a van with street food by the awarded Greek chef Athenagoras Kostakos and an original vespa bar with cocktails by The Clumsies team, impressed the guests and conveyed the philosophy of the brand that from the first moment of its appearance on the world stage redefined industrial chic luxury in modern everyday life. (Photos by Papadakis Press photo agency).