Fur-Free Kooreloo Sets Animal-Friendly Roadmap

Follow their ever-evolving journey of creativity and ethics.

In line with the ethical principles of its founders, Kooreloo stopped all use of animal fur in its designs and products in 2019.

Τhe company has now laid out a roadmap to becoming fully animal-friendly and cruelty-free by the time of the launch of its Resort 2022 collection. To this end, Kooreloo plans to replace all animal leather elements with non-animal products in its bags by the end of 2021 and to remove all animal leather from across its shoe line by the end of 2022. Furthermore, the brand’s Creative Director, Leila Karr, already makes use of solely cruelty-free materials in all new Kooreloo clothing and other accessories lines.

The Kooreloo fashion brand has been active since February 2015, designing and producing luxurious women’s accessories. A Greek success story, the brand soon achieved rapid penetration in more than 20 mature markets, with its products made available in more than 250 high-end boutiques and iconic department stores that include Neiman Marcus, Saks Fifth Avenue, Shopbop, and Le Bon Marché.

Kooreloo sells its products online via its official website at www.kooreloo.com and expresses its sensibilities, mood, and work on its customer-centric Instagram page, @kooreloo.